A website widget is an awesome way to increase engagement on your website, collect more data points about website visitors, and most importantly, generate leads for your wellness business.
A widget is an embeddable component that you can add to your website. What makes our website widgets a bit more unique is that their features are optimized for super simple lead generation. We currently have 3 widgets (polls, ratings, & gates) you can get started with on your website for free:
Polls are hot on social media right now (we see you Twitter, Facebook, and Instagram), so why not bring that magic and functionality to your website? We think so, too. Here's why. Asking a question is one of the best ways to increase engagement and gather more information about visitors on your website. For each option within a poll, you can customize the response message, ask a follow up message, and/or collect an email.
In your Healthy Work dashboard, you will be able to see all the response data per widget in a neat form so you can follow up on the information you receive from users, track trends, nurture leads, etc.
Really anywhere on your website, but here are our top 3 places:
On your homepage (especially towards the bottom). Sure, you could put a form on your website to sign up for your newsletter, but people are becoming blind to those callouts because they’re everywhere. A poll, however, is engaging and gets noticed.
In a blog post: Embedding polls throughout a blog on your website can help make a reading experience much more engaging and interactive for your visitors. One fun way to use polls in a blog post is to offer a pop quiz based on the blog’s content.
On an events page. Have an upcoming event, webinar, or class you are hosting? Adding a poll to your events landing page is an easy way to start collecting data on what participants would like to learn about. This functionality gives you the chance to engage attendees, share relevant resources on your website, and gather info to shape your event, all while keeping them on your site instead of pushing them to an external form or social media.
Ready? Build your first poll.
Ratings are a simple widget that allows users to rate something between 1 and 10 (you can actually choose any number below 10). You can also choose the icon used (heart, star, thumbs up, and smile), customize the response message for when someone submits a rating, ask a follow-up question if you want, and/or collect an email.
Again, sky’s the limit, but we have found ratings especially useful for:
Get started. Create a rating.
You know the drill. Offer a freebie, get an email. Email gates are the most classic form of online trade. Our gate widget makes this easier than ever, plus you have the option to ask a specific question if you want to. Bonus: Create just one email gate and you can share the same widget code across multiple web pages.
Setup an email gate for your website.
Regardless of which widget you choose, these handy tips and tricks apply. 🙌
Warning: Our product may cause widget envy. Have an idea for a new widget? Tell me about it!
Danielle Reynolds-Flatt is a nutritionist, entrepreneur, marketing nerd, and cat lady.
Before you go, grab a freebie to help grow your business.