How to Grow Your Wellness Business with a Website Widget

A website widget is an awesome way to increase engagement on your website, collect more data points about website visitors, and most importantly, generate leads for your wellness business.

So what exactly is a widget and what can you do with it?

A widget is an embeddable component that you can add to your website. What makes our website widgets a bit more unique is that their features are optimized for super simple lead generation. We currently have 3 widgets (polls, ratings, & gates) you can get started with on your website for free:

1. Polls

Polls are hot on social media right now (we see you Twitter, Facebook, and Instagram), so why not bring that magic and functionality to your website? We think so, too. Here's why. Asking a question is one of the best ways to increase engagement and gather more information about visitors on your website. For each option within a poll, you can customize the response message, ask a follow up message, and/or collect an email.

In your Healthy Work dashboard, you will be able to see all the response data per widget in a neat form so you can follow up on the information you receive from users, track trends, nurture leads, etc.

Example (Create a poll here)

Where can you use a poll?

Really anywhere on your website, but here are our top 3 places:

  • On your homepage (especially towards the bottom). Sure, you could put a form on your website to sign up for your newsletter, but people are becoming blind to those callouts because they’re everywhere. A poll, however, is engaging and gets noticed.

  • In a blog post: Embedding polls throughout a blog on your website can help make a reading experience much more engaging and interactive for your visitors. One fun way to use polls in a blog post is to offer a pop quiz based on the blog’s content.

  • On an events page. Have an upcoming event, webinar, or class you are hosting? Adding a poll to your events landing page is an easy way to start collecting data on what participants would like to learn about. This functionality gives you the chance to engage attendees, share relevant resources on your website, and gather info to shape your event, all while keeping them on your site instead of pushing them to an external form or social media.

Ready? Build your first poll.

2. Ratings

Ratings are a simple widget that allows users to rate something between 1 and 10 (you can actually choose any number below 10). You can also choose the icon used (heart, star, thumbs up, and smile), customize the response message for when someone submits a rating, ask a follow-up question if you want, and/or collect an email.

Example (Create a rating here)

Where can you use a rating?

Again, sky’s the limit, but we have found ratings especially useful for:

  • Podcast: For each of our podcast episodes, we have a rating displayed under the player. This allows us to get an average rating from our listeners, collect emails for our weekly newsletter, plus point them to social media.
  • Resource page: Have a freebie or resource you are giving away? Add a rating widget to get feedback about it and compare resources across your site.
  • Blog post: Poured your heart into a blog post or article recently? Sometimes getting quick feedback is the perfect way to gauge the quality and relevancy of your content so you can continue to improve your website (and maybe collect some emails along the way). Adding a rating to a blog post makes collecting feedback a no-brainer.

Get started. Create a rating.

3. Email Gates

You know the drill. Offer a freebie, get an email. Email gates are the most classic form of online trade. Our gate widget makes this easier than ever, plus you have the option to ask a specific question if you want to. Bonus: Create just one email gate and you can share the same widget code across multiple web pages.

Example (Create an email gate here)

Where can you use an email gate?

  • Homepage. Make a stellar first impression by offering something valuable for free on your homepage (lead generation 101!)
  • Resource page. Have a series of free resources and want a super simple way for visitors to download them? Our email gate is an easy solution you can set up in just a few minutes.

Setup an email gate for your website.

Don't forget...

Regardless of which widget you choose, these handy tips and tricks apply. 🙌

  • Customize the design of your widget so it looks real good on your website. You can choose 1 brand color which will automatically theme the entire widget. We recommend choosing a color that jives with the color palette of your website. Cool widget feature: the font in your widget will automatically sync with the body font you have on your website. Pretty rad.
  • You can also customize the text color, add an icon, background, and/or border of your widget if you like. Adjusting these features will make your widget look seamless on your webpage.
  • Your content is key! Each widget provides the opportunity to offer very contextual feedback based on what users select (especially for polls). To maximize engagement with website visitors, we recommend including a follow-up message or question that relates uniquely to each of your options.
  • Adding legal text to your widget is easy to do, and you can link to your terms of use and/or privacy policy, if desired. If you don’t have a terms of use or privacy policy, check out this super here affordable service to help create one for your website.
  • By the way, adding a widget to a page on your website couldn't be easier. Once your widget is ready, just copy and paste the code to embed it on any page. You definitely don't have to know how to code and you don't even need to be tech savvy to use a Healthy Work widget on your website. We’ve put together a more visual tutorial for adding any of widgets to some popular CMS platforms here.

Warning: Our product may cause widget envy. Have an idea for a new widget? Tell me about it!

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Created by

Danielle Reynolds-Flatt

Danielle Reynolds-Flatt is a nutritionist, entrepreneur, marketing nerd, and cat lady.